I used to ask myself those questions over and over again – in my head, of course. Well, sometimes out loud too. The really frustrating part was that the more I looked for answers and solutions from others, the more complicated things got – particularly with marketing.
Some were saying that social media was the answer. Others stressed the importance of good old-fashioned networking. Most were saying your should do it all. What???
Then, just at the point where I thought my brain would explode, something clicked into place. I can’t pinpoint exactly when, but one day I woke up and realized that I’d discovered my marketing rhythm. And it was a very, very good day.
A marketing rhythm, I realized, is essential for business growth. When you create your own marketing routine – a routine through which you steadily growing your list of followers – you end up spending less time on stress and frustration and more time on creating and imagining possibilities. If fact, it’s virtually impossible to reach the next level as an entrepreneur if you’re scattered and stressed in your marketing efforts. And the result of finding your marketing rhythm is, plain and simple, more clients!
Remember, if you are a coach, consultant or expert, marketing is really just positioning and teaching: reflecting who you are and what you stand for (positioning) and communicating how you can help people with your product or service (teaching). Your marketing rhythm is created when you consistently use vehicles and daily routines to put your positioning and teaching in front of potential clients.
So here are the two simple things you can start doing NOW to develop your marketing rhythm. (This is exactly what helped me develop my own marketing rhythm!)
Lean into Your Strengths: If you enjoy (such as I do!) writing in your blog, writing an ezine, filming videos and conducting teleseminars and webinars, these strengths should be a big part of your marketing rhythm. Each day, you should be creating or working on something in one of those areas – they will become “client magnet” zones for you.
Outsourcing Weaknesses: If social media, such as Facebook and Twitter, are not your strengths, then hire a virtual assistant who can help with your tweets and posts, as well as scroll for information and other posts that might be of interest to you.
That’s it. Nothing complicated. No multiple-step productivity plan. Just leaning into strengths and outsourcing weaknesses. Isn’t is cool when the simplest of things can create the most amazing results?
Speaking of things that can produce amazing results, are you using video in your marketing? Love it or hate it, video is here to stay, and if you’re not using it, you’re leaving money on the table! Whether it’s your strength or soon-to-be-outsourced weakness, you MUST be in-the-know about how video can help skyrocket your business.
Join me for a F.R.E.E. game-changing webinar on Thursday, August 25th:
“Video Secrets Revealed – Multiply Your Marketing, Inspire Instant Action and Attract More Clients Online”
REGISTER NOW: http://www.expinarformula.com/