Coaches who coach those who coach (say that fast three times) have an amazing job. And a really important one. Our work ultimately involves helping people to get better at helping other people, and creates a positive chain reaction of growth and learning – it has an exponential effect.
Or course, continually learning is essential to all entrepreneurs, but coaches, speakers, trainers and other experts who share how-to information through products, programs and services must be especially diligent about learning. Staying current, innovative and up-to-date with best practices and the newest technology and tools is the key to standing out as a leading expert, and it’s also the way to stay in business today. Stop learning and you stop growing your business. It’s that simple.
That’s why it’s important that coaches have their own coaches, mentors or teachers that they can learn from to hone their skills, multiply their marketing and polish their products and programs. Of course, “coaching the coaches” is today’s terminology. Just a few years ago we called it “training the trainers”. The idea is the same. It’s all about helping our industry of experts to serve their clients in the best way possible, while increasing their influence and their income.
So, here’s a small challenge for you.
- List the seminars, workshops, conferences or online programs that you have attended in the past year.
- List the business, professional or personal growth how-to books that you’ve read in the past month.
If your list is really short (or nonexistent), start NOW writing a new list. This one should contain the seminars, workshops, conferences or online programs that you WILL attend this year, and the how-to books that you WILL read this month.
Continual, on-going learning is not an option for coaches, speakers, trainers and experts. Today it’s essential. Those whose commit to being perpetual learners are, and will continue to be, the movers and shakers in our industry. They are the leaders, and it’s high time we had more of them.
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