These are words/phrases that should be a part of the vocabulary of every speaker, coach, trainer, seminar leader and information expert. Are they are part of yours? Most speakers, coaches, trainers and experts would answer that question with a “no”. Well, it’s about time that changed!
Too many hard-working people in our expert industry are leaving gobs of money on the table because they haven’t made the decision (and, yes, it is a decision) to leverage what they do by duplicating their work. In fact, “cloning” oneself in this way has never been easier!
You see, the plight of many coaches, speakers, trainers and experts is that they are caught on the treadmill of one-to-one coaching or they’re conducting so many speaking gigs and training seminars that they’re out on the road more that they’re home. (I know – I’ve been there!)
So what do leveraging, back-end and product suite have to do with it? EVERYTHING! As an expert who shares how-to information with people – as someone who helps others get from point A to point B in some areas of their lives – you should continually be building your suite of products, creating a back-end to your existing programs and using your present work to leverage clients into additional programs/products that you offer.
What might that look like? Here are some ideas:
- Offer physical products, such as CD or DVD programs, at the back of the room when you present.
- Offer an audio training that compliments the book you’re selling.
- Offer a live seminar as an extension of your one-to-one coaching program.
- Offer a high-level mastery program to those who have completed your coaching series, online tele-summit or live seminar.
- Offer online audio/video programs that sell 24/7 from your website
If you think it’s too difficult to develop additional product/programs, or that it will take up too much of your time, think again! It’s never been easier than it is NOW to create a suite of products based on your expertise, and it’s never been easier than it is NOW to create a powerful back-end that leverages your message and your income.
Ready to get started? Check out my FREE video series about income automation (and lifestyle by design) for coaches, speakers, trainers and experts. Sign up NOW by CLICKING HERE!