Somewhere in between the free content that you share (blogs, articles, video, etc.) and the paid services that you offer (one-on-one coaching, speeches, seminars, etc.) lies a golden opportunity. And, sadly, it’s an opportunity that most experts will never take advantage of.
In fact, on an inverted pricing pyramid (representing expert products and programs that you might offer) the golden opportunity lies in what I refer to as the “middle zone”. Why? Because audio and video products lie in the middle zone – two of the most lucrative ways for you to package and sell your expertise.
Taking your expert knowledge and perspective and packaging it in the form of a teleseminar, audio CD set, DVD or online video program is just plain smart today. The product-building tools are easier to use than ever before, and the ability to market your audio/video products online (in a big way!) is greater than ever before.
So have your created audio and video programs? If not, what’s holding you back? Most people say that they don’t have the time or the technical ability – or both. I say that if you don’t take the time to learn (besides, the technical part is really a breeze today) that you’re going to be left behind quickly by those who are embracing audio and video as a modality for their expert message.
Choose one topic from your expert content – perhaps one of your current programs – then re-work that content into a different mode of packaging. This is what I call duplicating your work, and it’s the easiest way to begin tapping into the gold of the middle zone. Start with an outline, chunk down your content, then simply begin. Record the audio or film the video. It’s really that simple.
Need more tips and insights on how to begin? Join me Thursday, Dec. 1st at 8:00pm EST for a F.R.E.E webinar! I be revealing some of my best strategies and secrets about creating (and selling!) audio and video programs. Plus, you’ll INSTANTLY get access to my 2-part video series when you register. See you on Thursday!