Young children are so unapologetically authentic! If only we could hold onto that sense of ourselves into adulthood. Instead we too often try to portray what we think others want us to be. And, for those of us who are coaches, speakers, trainers and experts, we sometimes try to emulate the personalities and styles of those people who are most successful in our industry – all at the expense of our own uniqueness.
Not only that, your uniqueness is what makes you valuable to your customer. You might think that your customers or clients value your information – your expertise. But that’s only part of the equation. The truth is that your unique perspective on your area of expertise is what makes you distinct – and that’s your real value.
This video is all about that – defining your distinction – and why YOU are actually the most valuable marketing tool of all! Be sure to take action and follow the simple but powerful exercise in the video!
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