Master It or Edit It
Have you ever gotten so frustrated and overwhelmed about marketing that you just wanted to throw your computer out the window? I know I’ve been there! Marketing can be an extreme challenge for expert entrepreneurs – those of us who are coaches, consultants, speakers, trainers and/or authors.
So why are you feeling all that frustration and overwhelm? Often times because a.) you have not yet mastered a skill or b.) you’re doing something that is counterproductive.
Have you ever watched a toddler trying to force a square shaped block into a round hole? He gets frustrated and even angry, right? That’s because he has not yet mastered the skill needed to put the square peg in the square hole. Well, it’s the same with we grown-up types who are trying to implement marketing strategies. Frustration (and stress and anger) can well up inside you when you have not yet mastered a skill that you’re trying to implement.
Although frustration over not having mastered a skill can lead to a lot of stress, that feeling can also kick in when you’re doing too many unnecessary things. Just as clutter in your closet is unhealthy, so is clutter in your marketing plan.
1. Take a good look at your online marketing plan – your posts, tweets, comments, campaigns, websites, blogs, email messaging – the whole works! Which pieces of your marketing plan are causing you the most stress?
2. Remedy the problem. Ask yourself these questions: Is this making me frustrated/overwhelmed because I need to master a skill? Is this making me frustrated/overwhelmed because it’s unnecessary (and counterproductive) and should be edited out?
If you need to get better at something – master a skill – then put that on your to-do list and start diving in. If it’s something that should be edited out, then don’t waste any more time. Get rid of that ugly time-stealer and move along with the productive marketing skills and strategies that will lead you to your most successful year ever!
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