One of the best ways for you to expand your presence online is by using video. Period.
Plus, video is not going away! In fact, statistics show that video is continuing to grow – extremely fast – as an online search tool. That reason alone should have you grabbing your video camera and getting started. The truth is that if you don’t, you’ll soon be left behind by those who are using video in their online marketing.
Here’s the thing … If you think that it’s too technical or too complicated, that’s just not true today. Creating, editing and uploading video has NEVER been easier than right now!
- The Stuff: You need a video camera and a computer. That’s it. And I’m pretty sure you have both already. If you have a relatively new smart phone, such as an iPhone, Blackberry or Android, your phone has the capability to shoot high quality video! From there it’s just a matter of loading the video to onto your computer (search online to find out how), then uploading your video to Youtube. Done.
- Your Video Style: Practice making videos. Then practice some more. As you do, you’ll begin to develop your own video “style”. Maybe it’s direct to camera, maybe you like adding lots of graphics or maybe you prefer to be at your computer, turning slideshows into videos. Just practice, practice, practice!
- Your Video Strategy: Most people mess up on this step. They put a couple of videos up on a Youtube channel and then sit back and wait for people to watch them. (They’re often crushed when no one does!) You MUST employ strategy when using video marketing. What’s the purpose of your video? What do you want viewers to do as a result of watching? What action to you want them to take? The more you employ strategy, the greater your results will be.
So there you have it … those are the 3 steps I use in my own video marketing CONSISTENTLY! Get comfy with your equipment and software, develop your video style and get out there with a consistent, effective video strategy!
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