Actually, the title of this video tip should really be ” 2 big mistakes to avoid making in your videos, blog, newsletter or any other modality you use to communicate with your target market”! The truth is that the vast majority of people make these 2 mistakes all the time!
Mistake Number 1: No Schedule
Ever sign up for a free newsletter – get one or two installments – then stop receiving it for several weeks? When the newsletter finally appears again, you suddenly receive several installments in one week – all promoting the sender’s new product, program or service. Ugh! That’s a terrible practice!
Too many people create a video, write a blog post or send a newsletter only when they can “fit it in”, when they feel like it or when they’re promoting something, and that means sporadic communication with their audience. That’s a huge mistake! Setting up a schedule for your communication “vehicle” – i.e. video, blog, newsletter, podcast, etc. – is essential to building trust and rapport with your audience.
Mistake Number 2: No Structure
Too many people make the mistake of not considering the structure of the content that they share with their audience. Without a clear “framework” your content can be confusing.
Are you sharing tips, stories, interviews or step-by-step strategies? What newsletter layout makes the best sense for your content? What length video clips work best for you? What day of the week are you sending out your communications?
Creating a consistent structure for your communications provides familiarity for your audience – and that means (once again) that you’re building trust and rapport. Besides trust and rapport, there’s another important reason for setting a schedule and developing a structure for your communications – it makes things easier for you!
When you have a communication schedule and a consistent structure, you’re not wasting your brain power pondering the “when” and the “how”. The more your audience – your potential customers – can relate to you and rely on you, the more likely they will become your clients – and your raving fans!
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