Would you like a very simple exercise that will help you create an upward momentum spiral in your marketing? You can use this same strategy with teacups and hula hoops too.
You see, gathering momentum in your marketing is what keeps you moving forward, creating greater and greater results. But most people don’t stick with a marketing strategy long enough to create momentum (because it’s so hard!), and most of those who gather momentum, don’t structure an “upward momentum spiral”.
The mistake that most entrepreneurs make is that as their newsletter gets more sign ups, or their videos get more views, or they go to more networking events – they create an outward momentum spiral, rather than an upward momentum spiral.
An upward momentum spiral is what lifts your marketing to new heights and helps you attract more ideal clients. Most importantly, though, the “lift” you create in your marketing is what allows others to view you not as a marketer, but as an inspiration. Wow. That’s a whole other level!
So here’s a simple exercise that can help you INSTANTLY create your own upward movement spiral:
- List the elements of your marketing plan – those strategies that you use to let the world know about you and your work.
- (here comes the magic) List how you can improve upon each element. How could you improve the look or the message of your newsletter? How could you improve the quality of your videos? How could you improve your 30 second elevator pitch so that prospects better understand how you can help them?
The more you work on improving the individual pieces of your overall marketing plan, the more you gather momentum in your upward momentum spiral, which draws more attention, attracts more of your ideal clients, and ultimately underlines you as a leader – and an inspiration – in your niche.
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