You’re Not Dituling Your Purpose, Are You?

Your purpose. Now that’s a phrase that is thrown around a lot today, and that (unfortunately) creates a problem.

The more often we’re exposed to virtually anything repeatedly, the more its impact on us is diluted. In fact, brain research shows that over-exposure to things that initially pleased you, surprised you or sparked your curiosity, causes you to feel less enthused or excited about that thing. For example, over-playing a favorite song can make you never want to hear it again, right?

Well, the sames applies to words or phrases, and that’s what’s happened to the words “your purpose”. We’ve heard the expression used so often that it’s become diluted. And what a shame! Because realizing and (as I like to say) tapping into your purpose is hugely, amazingly, incredibly important both for you and for those you serve. Once you are rooted in your purpose, you have the ability to lead and inspire others in a much bigger way!

But here’s the thing. For many of us, our purpose does not seek us out. It would be nice if it did, but for most of us, sitting around and waiting for our purpose to appear is an endless wait.

The surer way to finding your purpose is to be continually moving forward – perpetual motion, so to speak – always learning, growing, seeking and sharing. And if you’re anything like me (and thousands of other people!) it’s while you are learning, growing, seeking and sharing that your purpose begins to appear. Not a sudden grand entrance, perhaps, but more like a gradual, sure feeling that you’re on the right track – and when you are, that feeling grows stronger and stronger over time.

My purpose, I now know (after a long, long road of discovery) is to help people create products, programs and events that inspire others in a deeper way. That’s why I host a retreat for women business leaders and entrepreneurs in Tuscany. It’s a magical setting, combined with inspirational curriculum, that helps high-motivated women tap more deeply into their purpose, and to become an even greater inspiration for those who follow them. It’s powerful stuff.

So if your purpose is eluding you, stay the course of discovery. You’ll see glimpses of where you should be steering as you move forward, but the key is to keep moving forward – keep learning, growing, seeking and sharing – and watch your purpose become clearer and brighter. Love that!

By the way, if you’re interested in joining a group of highly motivated, heart-centered women pursuing their true purpose in Tuscany, Italy! Jump on board the Italy Retreat for Women Business Leaders and Entrepreneurs. There are just a few slots left, and one of them could be yours! It’s not just a retreat, it’s a movement and we’d love to have you along. Click here.

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2 thoughts on “You’re Not Dituling Your Purpose, Are You?

  1. Really good advice and insight on a subject near and dear to my heart! You mention Pamela of becoming an even greater inspiration to others. What a wonderful way to look at and understand what your purpose is about.

    As always I enjoy your positive inspiration as you give an analogy here that is a good reminder. Stay that course, keep learning and always moving forward!

    • Hi Lynn,

      You’re so right – when we really stay the course and tap into our purpose, our enthusiasm and excitement become contagious. That alone becomes an inspiration to others!

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