What’s your digital product? You have one, right?
Here’s the thing, if you have a website, but you don’t offer a digital product, you’re missing out on an opportunity to expand your business and attract more clients. Plus, digital products can be super easy to create, and can be delivered instantly upon purchase.
The really good news is that the ability to expand what you offer into the digital realm has never been easier, because the technology today is like nothing we could have imagined even a couple of years ago. It’s just a matter of getting “in the know” and then choosing a modality that’s right for you.
You don’t have to plunge right into the deep end of the digital pool either. You might “wade in” for starters with a simple, low-cost digital product. My first digital product was an ebook version of my book, Unlimited Layers: A Recipe for Turning Your Passions into Profits, and it was soooo easy to create!
Here are 3 easy-to-create products that are ideal for getting your feet wet in the digital pool.
- Ebook or e-report: creating an ebook or e-report is as simple as typing up your content in Microsoft Word and then saving the file as a PDF. The next step is to upload the PDF file to a website from which people can purchase and download. Of course, you’ll want to make sure that it looks nice, is edited properly and has an attractive cover design, but basically that’s all there is to it.
- Newsletter: If you already send out a free digital newsletter, offering a paid newsletter or report might be an attractive option for you. This means that you’ll offer more valuable content, maybe on a monthly basis, that people pay to receive via email. Again, pretty simple.
- Audio Program: I love this one! Creating a digital audio program is as easy as hooking a microphone up to your computer and recording your voice as you talk. You then save the recording as an MP3 file and upload it to a website where your clients can purchase access, listen to the recording and even download the file.
No. Video is not on this list.
I like video products – a lot – and I’ve created my own video-based products that were very successful. But video, although easier than ever before to produce, has a greater learning curve. There are more skills to master and there are more steps involved in producing good video. So I don’t recommend creating a video product right off the bat. Getting your feet wet with other digital products first just makes better sense.
So, are you ready to get your feet wet? Depending on your area of expertise and your audience, an ebook, paid newsletter or audio program might be an ideal starter digital product that is easy for you to create and simple for your clients to purchase and access. Of course, once you have one digital product conquered it will be easier to create more – and to become familiar with other modalities, such as video. And, before you know it, you’ll be attracting and serving more and more clients at the deep end of the digital pool! I’ll see you there!