By far, the most successful list-building strategy that I’ve used personally, is hosting live, online events (usually free). Through live online events you’re able to share your expertise with attendees so that they know more about you and your work, and you’re also able to build a rapport with your audience and let them know how you can help them in some area of their lives. It’s powerful stuff!
Of course, there are a multitude of ways that you can share content through live events. I prefer teaching “how to” information by sharing tips, strategies or techniques that participants can put into use right away. (Hint: The more “how to” you share, the better!)
You must also choose a modality – an online hosting platform – for conducting your live online event, and that’s what this post and the video (above) are all about.
So let’s get to it. Here are 3 live online event “modalities” that are excellent platforms for building your list:
- Teleseminars: Teleseminars are my go-to way to host online events, because they’re super easy to conduct and participants may attend by phone (or via their computers) and listen-in while “being mobile”. In order words, they’re not tethered to their computer in order to hear your content. They might be taking a walk listening through their ear buds or using speakerphone while making dinner – they can listen in from virtually anywhere, and that’s super convenient. Plus, since teleseminars are audio, you can host in your pajamas or sweat pants and no one will ever know!
- Webinars: The difference between webinars and teleseminars is that webinars include visuals – usually slides – and some content is just better delivered with visuals. You simply create a PowerPoint presentation (or Keynote on Mac) and then upload your slides to a webinar hosting site. During the webinar, you talk through your content and flip through your slides. Some webinar platforms also allow participants to submit questions or event comment and question in a live-time chat.
- Live Stream: Live steaming video is getting more and more popular all the time, because the technology for hosting seminars with this online platform is easier to use then ever before – and getting easier by the minute. A live, streaming video means that your participants can see you in real time (as apposed to a recorded video) and you’re able to interact with them through an online chat. This is the closest thing to an in-person event, and by using this modality you can interact with an audience in real-time all around the world. Exciting, isn’t it?
Where to begin? If you’ve never hosted a live, online event before, I would highly recommend you begin with teleseminars. They’re super easy to conduct – all you have to do is talk into your phone – and they’re a highly effective way to grow your list! Then it’s on to webinars and live streams … and who knows what the future has in store!
Grab your copy of my brand new FREE report: Aim to Inspire – 15 Ways to Take Your Brand and Offers From Good to Extraordinary! Click here or on the image below.