Your Inspiration Sandwich: Part 1

Honing your ability to lead and inspire others in a bigger way, is more important today than ever before. Because people need leaders – mentors and teachers they can look up and respect, and who have their best interest at heart.

But how exactly to you do that – inspire people? Is there a formula for inspiration? A recipe, perhaps? Well, sort of. There’s a recipe (of sorts) for what I call an inspiration sandwich. It’s a formula for framing your events – both online and offline – so that attendees’ minds are open to inspiration.

Of course, it all starts with knowing exactly what inspiration is.

My favorite definition for the word inspire is: “To fill someone with the urge or ability to do something creative.” Love that! In fact, the word inspire comes from the Latin word inspirare – to breathe. Beautiful, when you reflect on that, isn’t it?

The inspiration sandwich is an approach for opening and closing events (thus the sandwich visual) so that attendees are ready and willing to take in your information in a way that inspires them to absorb it and take action on it. In this article (and video) I’m sharing the first part of the inspiration sandwich – the event opening. In a second article and video I’ll share part 2.

There are 3 important elements of an event opening (teleseminar, webinar, workshop, seminar, retreat) that help attendees to become open to inspiration:

  1. Acknowledge where they are. Many people today feel distrustful, confused, frustrated, overwhelmed, etc., therefore their minds are closed to possibilities. One of the best ways to help people relax, and open their minds, is to acknowledge that you understand how they feel and to validate their feelings. Once you’ve done that,  the walls of resistance usually tumble right down, and they’re willing to hear what you have to say.
  2. Be transparent and be yourself. Too many people begin talks, workshops and events by focusing on themselves. That’s an inspiration turn-off! It’s one thing to include a relevant story that helps you to connect to your audience, it’s another thing entirely to share your resume and your oh-so-perfect successes – ugh! If your goal is to open people’s minds to be inspired by your message, just be yourself – and be a little transparent. Admit mistakes you’ve made and how you’ve overcome them. That’s what makes people trust and identify with you – and opens their minds even more.
  3. Paint a picture of results. People come to you and attend your events so that they can get better at something, solve a problem and/or improve their lives in some way. Be sure to paint a picture of their results when your begin your event. The more you can help people dream about and imagine their possibilities, the more excited they become about their future. That means that they’re not only open-minded about your message, but they eagerly hang on your every word. Now, that’s what inspiration is all about!

Keep in mind that this is just one half of the inspiration sandwich – the beginning or event opening. In part 2 I’ll be sharing the other half of the sandwich – how to close an event that makes your audience want to jump with inspirational joy! Stay tuned …

READY TO LEAD AND INSPIRE IN BIGGER WAYS? Join us on the Aim to Inspire Virtual Summit: How to Become a Leader in Your Niche. It’s FREE – register here!

If you’d like these FREE video strategies delivered right to your inbox each week, sign up here – plus you’ll get my FREE ebook: Aim to Inspire: 15 Ways to Take Your Brand and Offers From Good to Extraordinary.


6 thoughts on “Your Inspiration Sandwich: Part 1

  1. Hello Pamela, Honestly sometimes I think you put out tooooo many videos, but you know whenever I finally get to listen to you I am truly glad I don’t delete you. You are very good and each and every time you get me thinking about something positive.
    My name is Terry Ladner Martin. 17 years ago I invented Mederi Clinicals/Cosmetics. There has been so much blood, sweat and tears put into this business. We are not a very big company, however even in this economy we are holding our own. This is not good enough or I wouldn’t be hanging on to all of the reading info, or listening to self help programs so much. You make me understand today that I have to do more with what I already know and have.
    Thank You!

    • Hi Terry, thanks so much for the note … I’m very appreciate when someone mentions feeling more positive because of something I’ve shared! That makes my day! I’m cheering you on as you put your all into your business. All of us who run our own businesses understand the blood, sweat and tears part. We entrepreneurs just can’t get enough of it! 🙂 Best to you, ~ Pamela

  2. I think you are right on Pamela. I love this concept of the inspirational framework around a message, offer or whatever we are “selling.” It seems like this would really move clients to take action. Acknowledging the pain really does open up the doorway for sure….I think that if people know we have been there too, it helps them to know we truly understand. Visualizing those possibilities — just as Olympic athletes visualize their win is essential for winning. Thanks again for your insightful advice. Keep it coming. See you in Roma soon.

    • Thanks, Mindy! I just love creating “frames” for things … it helps to keep strategies consistent, doesn’t it? I’m sooooo looking forward to seeing you in Roma … and in the beautiful countryside of Tuscany and Umbria. What a great time we’re going to have!

  3. Love the ‘sandwich’ analogy Pamela! It truly is a good way to visualize on what others want, need and expect. Adding in inspiration gives a purposeful and meaningful direction which in turn, builds that important leadership role with your audience. Always enjoy your videos and wonderful insight!

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