How exactly do you go about inspiring people? Is there a formula for inspiration? A recipe, perhaps? Well, sort of.
In part one of this two-part strategy, I shared a recipe (of sorts) for what I call an inspiration sandwich. It’s a formula for framing your events – both online and offline – so that attendees’ minds are open to inspiration.
The inspiration sandwich is specifically an approach for opening and closing events so that attendees are ready and willing to take in your information in a way that inspires them to absorb it and take action on it. In this article (and video) I’m sharing the second part of the inspiration sandwich – the event closing. If you missed part one, you can click here to get caught up.
- Something they can implement immediately. One of the most empowering ways to close an event (whether it’s a one-hour teleseminar or a five-day retreat) is to give participants something they can do right away that will bring them closer to their desired result. The key is to keep things simple. Challenging people to act on too much information at once is counter-productive. I often focus on 1-3 strategies, tips or techniques that I’ve taught during the event. I’ll review these points during my closing and emphasize how these strategies or tips can be put to use right away. In this way, participants leave the event with these ready-to-implement strategies freshly planted in their minds.
- Be a champion for your peeps. When people have a sense that you are looking out for them – that you have their back – they’re much more motivated to take action. Be available and accessible, and let them know that if they have questions or concerns they may contact you. Remember, people can’t read your mind, so be sure to verbalize that you sincerely want to see their positive results!
- Point out their value. Many of your followers are bombarded with negative messages from outside sources and from inside their own heads. It’s important to let your audience know much you value them, and that you believe in their ability. Most speakers end their seminars by focusing on the content they’ve covered, but that’s just a small part of the big picture. If people don’t feel worthy – if they don’t feel competent – it doesn’t matter how much great content you’ve shared. It all goes to waste if your followers don’t believe in their ability to make things happen.
Frame your next event closing with this 3-part strategy and you’ll feel an amazing difference in the energy of the room, plus your participants will be reporting their successes! That’s what it’s all about, right?
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