3 Areas to “Tighten Up” in Your Business

You’ve probably noticed, that many business coaches and marketing gurus suggest performing a January, start-of-the-year business analysis to get clear on where you are now in your business, and how you might grow and improve in the upcoming year. Since January tends to be a really busy time for me with projects and programs in full swing, I prefer June for my in-depth, business reflection time.

A big part of business reflection is financial, of course: What was your profit over the past year? Should you raise your prices? What is your financial goal? Financial analysis is important, but that’s just a part of the picture.

Specifically, where might you tighten things up this year?

There are 3 areas that I reflect on in terms of “tightening up”. Tightening up simply means strategically making things better and more efficient so that my business runs more smoothly and is in alignment with where I want to be.

1. Your Market. Tighten up your market by being very specific about your ideal client. Do you market to both men and women? Just women? What age? What interests? The clearer you become about your ideal client, the more ideal clients you’ll attract. Tightening your ideal client profile should be an ongoing process – something that you do on an annual or bi-annual basis as you expand your business.

2. Your Message. As an entrepreneur with a specific area of expertise, how you describe what you do and package what you do should be also be tightened on a recurring basis. Are your products and programs in alignment with what you do best? Are clients and potential clients clear about what you offer? Take some time to reflect on and tighten your products, programs and campaigns so that your business vision is stronger and clearer all the time.

3. Your Marketing. How do you promote your work to your ideal market? Newsletters? Video campaigns? Live events? Tightening your marketing campaigns on an annual or bi-annual basis is crucial to the expansion of your business. Technology and trends  change rapidly so it’s important that you consistently tighten your marketing strategies to keep up with the times, weed out what’s not working and improve on what is.

Although there are dozens of other areas that you might include on your annual “tighten things up” list, your market, your message and your marketing are essential to expanding your expert empire, and keeping your passion and purpose in focus as you grow your business.

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The Cornetto Strategy

The cornetto strategy is one of the greatest factors in ensuring that you stand out as a leader your niche. In fact, when you apply the cornetto strategy, people will be spreading the word about you and your products and programs and, as we all know, word of mouth is one of the best ways to grow your business.

So what exactly is the cornetto strategy? Watch the video to know more …

When to Hold Back on Your Content

If you have every held a talk or hosted a workshop, seminar or retreat you know that one of the worst things to have happen is to run out of content when you still have time to fill! Ugh! What a terrible feeling, and most of us have had that happen at one time or another. So we quickly learn to over plan so that we have plenty of content ready the next time.

Here’s where presenters often make one of two mistakes.

Mistake #1

They put their participants into overwhelm because they’re now determined to cover all that extra content. Sometimes they continue to talk past the workshop’s scheduled ending time, because they don’t want to leave anything out. (Even though attendees’ eyes are glazed over with fatigue!) Or they might talk really fast to try get it all in, in which case people can’t keep up.

Overwhelm creates a block to learning. So trying to squish in content is actually a detriment to the quality of your event.

Mistake #2

Presenters sometimes tell participants that they didn’t have time to cover all the content. Yikes! That creates a sense of being cheated in the minds of attendees. What was she going to cover? Was it the best part? Why didn’t she plan better?

Never tell people what you’re not going to tell them! That’s also detrimental to the quaility of your event.

So what should you do? Create a part two!

Since trying to cover everything creates a sense of uneeded urgency in your mind, and overwhelm or disappointment in the minds of your participants, instead use your extra content as a foundation for your next workshop, seminar or retreat. Trust in the fact that you don’t have to cover everything at once. Your event will be higher quality as a result and participants will be eager to sign up for part two!