Have you ever thought about hosting your own retreat? Actually, a retreat is one of the best ways to define your unique brand.
As an expert entrepreneur, you probably already realize that creating a brand that sets you apart from others in your niche market is essential in order to take your business from good to extraordinary – as in “outside the ordinary”. A retreat is a terrific way to do exactly that.
Unfortunately, today people use the word retreat to describe virtually any kind workshop, seminar or conference. But a retreat is not your ordinary workshop – far from it.
A retreat is specifically defined as a quiet or secluded place in which one can rest and relax, and/or a period of seclusion for the purposes of prayer, meditation, etc. So when you combine your area of expertise with the framework of a retreat, you create a way to help your participants “unplug” (sometimes literally their iPhones, iPads and various other devices!) while at the same time providing a learning experience. The combination is what sets a retreat apart from other seminars and conferences, and this is where your unique branding comes in.
The more you stand out as unique in your market, the more attention you get and the more memorable you become. In markets that are saturated this is even more important – and that’s why a retreat is an ideal platform for your brand.
Retreats attract attention, because people are drawn to rest and relaxation – especially in today’s world. The idea of rest and relaxation combined with a learning experience in a particular setting (especially a beautiful one) is memorable. And the possibilities are endless: a fitness retreat on a beach in Hawaii, a writers’ retreat in the mountains of North Carolina, an artists’ retreat in the south of France, a retreat for women entrepreneurs in Italy (how could I not mention that one!).
The key is combining the concept of a retreat with your content. That’s it. Well, that’s not all of it, of course. There’s a lot of careful planning and organizing and researching that goes into hosting a retreat. But it all begins with combining the idea of rest and relaxation with a learning experience in your specific area of expertise. What a wonderful way to strengthen your unique brand and create an event for your clients that is beneficial – and unforgettable!
Want to know about hosting your own retreat? Join me on Wednesday, August 8th for a free webinar, 5 Steps to Designing, Branding and Hosting Your Own Signature Retreat