How to Grow Your List With Live Online Events (3 Ways!)

By far, the most successful list-building strategy that I’ve used personally, is hosting live, online events (usually free). Through live online events you’re able to share your expertise with attendees so that they know more about you and your work, and you’re also able to build a rapport with your audience and let them know how you can help them in some area of their lives. It’s powerful stuff!

Of course, there are a multitude of ways that you can share content through live events. I prefer teaching “how to” information by sharing tips, strategies or techniques that participants can put into use right away. (Hint: The more “how to” you share, the better!)

You must also choose a modality – an online hosting platform – for conducting your live online event, and that’s what this post and the video (above) are all about.

So let’s get to it. Here are 3 live online event “modalities” that are excellent platforms for building your list:

  1. Teleseminars: Teleseminars are my go-to way to host online events, because they’re super easy to conduct and participants may attend by phone (or via their computers) and listen-in while “being mobile”. In order words, they’re not tethered to their computer in order to hear your content. They might be taking a walk listening through their ear buds or using speakerphone while making dinner – they can listen in from virtually anywhere, and that’s super convenient. Plus, since teleseminars are audio, you can host in your pajamas or sweat pants and no one will ever know!
  2. Webinars: The difference between webinars and teleseminars is that webinars include visuals – usually slides – and some content is just better delivered with visuals. You simply create a PowerPoint presentation (or Keynote on Mac) and then upload your slides to a webinar hosting site. During the webinar, you talk through your content and flip through your slides. Some webinar platforms also allow participants to submit questions or event comment and question in a live-time chat.
  3. Live Stream: Live steaming video is getting more and more popular all the time, because the technology for hosting seminars with this online platform is easier to use then ever before – and getting easier by the minute. A live, streaming video means that your participants can see you in real time (as apposed to a recorded video) and you’re able to interact with them through an online chat. This is the closest thing to an in-person event, and by using this modality you can interact with an audience in real-time all around the world. Exciting, isn’t it?

Where to begin? If you’ve never hosted a live, online event before, I would highly recommend you begin with teleseminars. They’re super easy to conduct – all you have to do is talk into your phone – and they’re a highly effective way to grow your list! Then it’s on to webinars and live streams … and who knows what the future has in store!

Grab your copy of my brand new FREE report: Aim to Inspire – 15 Ways to Take Your Brand and Offers From Good to Extraordinary! Click here or on the image below.

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Your Marketing and My Mom’s Quilt

(Be sure to leave your comment or question below!)

My mom and dad were recently visiting (love that!) and my mom has been working on a beautiful scrap quilt for us made with a diamond pattern. (Yes, she does the quilting by hand!) As Mom and I were crawling around the floor arranging diamonds (fun!) I learned several “quilt lessons” that apply to your marketing!

I know it sounds a bit crazy, but it’s true. There are 3 very important lessons – straight from my mom’s quilting project – that you can use in your marketing plan right now.

You see, too many people are making these 3 mistakes:

  • MISTAKE #1: NO consistent “pattern” to their marketing campaigns. Most people are haphazard in the marketing approach, They write a blog post today, send out an ezine next month and spuratically post in social media sites – no consistency, of course, equals no strong results.
  • QUILT LESSON: Create “quilt pattern” consistency in your marketing. That means perpetually using certain vehicles for sharing free content with your audience – blog posts, videos, podcasts, teleseminars, webinars, articles, Facebook posts, LinkedIn discussions, etc. etc., etc. (Watch the video for more info)
  • MISTAKE #2: No “zinger” in their marketing plan. People frequently promote their products, programs and events, but they don’t take the time to campaign them.
  • QUILT LESSON: Campaigns are a series of value-based communications that you send out to your audience. They should be used periodically (like a quilt “zinger”) to garner attention and to “teach” your followers about your products.
  • MISTAKE #3: Outsourcing their expertise. Many people have gotten carried away with outsourcing to the point that they’re actually paying others to create their “expert” content!
  • QUILT LESSON: Cut your own quilt shapes and they will all be consistent, and your finished quilt will “line up” right. The same holds true when you share free content to campaign yourself as an expert! It’s super important – in fact, crucial – that you’re the one creating that content. (Watch the video for more insight on this point.)

Having a Crummy Day?

It’s a new year filled with new possibilities, but some days it might be difficult to feel the optimism. Being an entrepreneur can be a crazy, worrisome, exhausting venture. It’s easy to get discouraged – to even feel sad and defeated.

Everyone, now matter where they are on their entrepreneurial path has crummy days, so here are 4 things you can do right now to make sure those crummy days don’t get the best of you:

  1. Pay attention to your body. If your crummy day includes a headache, backache, neck-ache – or all of the above, it’s often (duh) because you’re operating on overload. Pinpoint the cause of the worry, and deal with it NOW. My friend and  expert educational consultant, Mary Peterson, says if the cause of her neck-ache doesn’t have a simple solution, it gets eliminated entirely, if at all possible.
  2. Practice rituals. Rituals are important because they provide an island of calm in a turbulent sea. Author, artist and creativity expert, Diane Cardaci, has a fabulous tea ritual that she practices daily. Diane turns tea-sipping into a special event. If you have such a ritual, take the time NOW to practice it. If you don’t yet have a ritual, create one. (A special tea-time is a lovely place to start.)
  3. Surround yourself with things that stir your soul. It might be one special item or many – a picture, an object, flowers, artwork, a view – that brings you joy, excitement or peace. In the midst of a crummy day, those reminders can shift your thoughts from sadness and disappointment to happiness and hope in an instant.
  4. Plan something extraordinary for yourself. Looking forward to something special is a sure-fire way to give your crummy day a good swift kick in the butt. What extraordinary event, trip, vacation, seminar, retreat, etc., is on your calendar this year? What reward are you giving yourself for all your hard work? Nothing on the calendar yet? Then it’s time to start dreaming and planning!

Look, crummy days aren’t optional for entrepreneurs. They come with the territory. They’re a trade-off for all the joy, passion and love we pour into what we do. But be sure you’re taking action – such as the 4 suggestions above – to make sure those crummy days don’t get the better of you!

~ Pamela Haack, host of the The Italy Retreat for Women Business Leaders and Entrepreneurs.

Ready to Quit Marketing?

Master It or Edit It

Have you ever gotten so frustrated and overwhelmed about marketing that you just wanted to throw your computer out the window? I know I’ve been there! Marketing can be an extreme challenge for expert entrepreneurs – those of us who are coaches, consultants, speakers, trainers and/or authors.

So why are you feeling all that frustration and overwhelm? Often times because a.) you have not yet mastered a skill or b.) you’re doing something that is counterproductive.

Have you ever watched a toddler trying to force a square shaped block into a round hole? He gets frustrated and even angry, right? That’s because he has not yet mastered the skill needed to put the square peg in the square hole. Well, it’s the same with we grown-up types who are trying to implement marketing strategies. Frustration (and stress and anger) can well up inside you when you have not yet mastered a skill that you’re trying to implement.

Although frustration over not having mastered a skill can lead to a lot of stress, that feeling can also kick in when you’re doing too many unnecessary things. Just as clutter in your closet is unhealthy, so is clutter in your marketing plan.

TAKE ACTION:

1. Take a good look at your online marketing plan – your posts, tweets, comments, campaigns, websites, blogs, email messaging – the whole works! Which pieces of your marketing plan are causing you the most stress?

2. Remedy the problem. Ask yourself these questions: Is this making me frustrated/overwhelmed because I need to master a skill? Is this making me frustrated/overwhelmed because it’s unnecessary (and counterproductive) and should be edited out?

If you need to get better at something – master a skill – then put that on your to-do list and start diving in. If it’s something that should be edited out, then don’t waste any more time. Get rid of that ugly time-stealer and move along with the productive marketing skills and strategies that will lead you to your most successful year ever!

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