To collaborate or not collaborate. That is the question. At least it is in this article.
Today, we expert entrepreneurs, are constantly encouraged to form collaborations, such as joint venture business partnerships with other experts in order to grow our list, expand our reach, form more relationships, etc.
I’m all for it! But not at the expense of flying solo.
There is no substitute for stepping out alone to create products, programs and/or events that are specifically branded to you. When you create a signature event, for example, people begin to associate that event with you. Put simply, you stand out as a leader and people remember your name.
The truth is that many entrepreneurs avoid creating their own signature programs and events because flying solo involves risk, and it’s the fear of risk that holds people back. I know first hand that stepping out into the spotlight means taking full responsibility for both the success or failure of a venture. But it’s the only way to be seen and respected as a leading expert in your niche market.
So the take-away from this article – and video – is a question that only you can answer. Are you collaborating in excess? If the answer is yes, begin to think about a product, program or event that you might brand as exclusively yours. Perhaps you’ll hold a workshop or a seminar – or even a retreat in Italy!
Collaborations are wonderful. But nothing can replace the benefit to your business, the sense of accomplishment and unlimited rewards of stepping out into the spotlight alone.
Interesting in joining some amazing women entrepreneurs in Italy next June? Find out how at TheItalyRetreat.com.