Of course you should raise your prices … if you’re adding more “flavor” to your products, programs or services, that is.
The other day I ate the most wonderful watermelon – wow! It was a surprise to my taste buds! I realized that it had been years since I’d eaten a watermelon with such flavor. So many fruits and vegetables today are mass produced in a way that they’ve lost their flavor, but this watermelon had come straight from field to table. Yum!
I don’t know about you, but I would be willing to pay more for a watermelon that has such flavor – that is such a high quality. And the same applies to your offers.
So many expert entrepreneurs today are focused on mass production. How many units can I sell? How many copies of my book can I get people to buy? How many people can I cram into my event? Of course, high numbers can be a very good thing, but never, EVER at the expense of quality. Particularly if you’re interested in raising your prices.
When you add “flavor” to your products, programs, services and events – in other words, when you focus on making things even better – that’s when your product becomes more valuable to your clients. For me, adding more flavor means putting my attention on the details: How can I make that download more visually appealing? How might I make my audio recordings clearer? What experiences might I add to the Italy Retreat for Women Entrepreneurs to make the event even more transformational?
When you do that – when you pay more attention to “bettering the details” – that’s when it’s time to consider raising your prices.
So here’s your “watermelon challenge”. Take a close look at your offers and decide where you might add more “flavor” to raise the quality of that product, program, service or event. Because the more you crank up the quality level, the more valuable that product or program becomes to your clients.
The result? You’ll be able to charge higher fees – and your clients will be pleasantly surprised – just as I was with the taste of that wonderful watermelon.
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Great video topic Pamela and I couldn’t agree with you more. You think like me and I like that. Some many people give crap for a lot of money and don’t care about the end receiver. Hat’s off to you. Blessings Michele:)
Thanks so much, Michele! 🙂
Pamela you had a blog post a little while back on adding more beauty to your stuff. I was wondering if you could do another article on that and expand on it and give specific suggestions. Also could you give some suggestions of how one could add more value to their stuff as you mentioned in this article. I like to see and read about examples that I could use for my business. I am developing an online women’s health education site and am looking to add as much value as possible to everything that I do. Blessings Michele