If you are an expert entrepreneur, you most certainly share how-to information with your audience, and not matter what your area of expertise is – financial, health and wellness, business or life coaching – or if you are an artist, musician or teacher, this simple (but huge) tip about confidence applies to you.
You’ve certainly heard that being seen as confident is important to stand out as a leader in your niche, to grow your client base and to attract more followers. But there are two kinds of confidence. There is confidence based on arrogance and confidence based on gratitude, and you have probably been in the proximity of both.
Confidence based on arrogance is obvious. Chances are you’ve experienced this at a conference or seminar where a speaker was operating from a place of arrogant confidence. You could probably sense an energy about that person that made you want to bolt out of the room. It was obvious that he or she was focused inward. I hope they notice how good I look and how smart I am. Ugh.
Confidence based on gratitude, on the other hand is quite the opposite. You have likely been around someone who made you feel that their focus was completely on you, that they had your best interests in mind. This is someone who calmly knows that they have knowledge or experience that can serve others and they feel grateful than they can be of service. Confidence based on gratitude is focused outwards. How can I best serve this audience? I’m so grateful that I can help.
So the tip is this. When creating marketing campaigns, products or programs – or when speaking in front of a live audience – ask this question of yourself. Am I making this about me or about them?
That’s it. Simple, but powerful.
Asking that question should be the practice of expert entrepreneurs, because it helps to steer your confidence towards gratitude, rather than arrogance. Because here’s the thing. Arrogant confidence repels, while grateful confidence attracts.
Yep. Simple, but huge, right?
If you’re interested in spending time with women entrepreneurs who exude grateful confidence, you might want to join us in Italy next June on the Italy Retreat for Women Entrepreneurs 2013: Embracing Your Renaissance Spirit. It’s amazing! CLICK HERE